I like Rust, a lot: Rust meme

I like Rust's mascot, Ferris the crab. Ferris puns on Rust, and “Rustacean” (the term for a Rust enthusiast) puns on crustacean.

While scuttling around Ferris, I ran into Ferris's creator's website. On it, Ferris's creator declares:

Company values are useless if they're just generic good things anyone would want. A meaningful value is something whose opposite could be a different company's value. True values are choices.

Almost anyone who's worked at a company can attest to these “generic good things anyone would want” values. For example, if we go through Amazon's page on company values, I count 12 generic values and 4 (italicized) non-generic values:

  1. Customer Obsession - what company would openly spurn customers?
  2. Ownership - what company would want workers to disown their work?
  3. Invent and Simplify
  4. Are Right, A Lot - what company would want wrong judgements?
  5. Learn and Be Curious - what company would want to ignore new knowledge?
  6. Hire and Develop the Best - what company would want to hire and develop the worst?
  7. Insist on the Highest Standards - what company would openly insist on the lowest standards?
  8. Think Big - what company would want to think small?
  9. Bias for Action
  10. Frugality - what company would want to waste resources?
  11. Earn Trust - what company would want to breed mistrust?
  12. Dive Deep
  13. Have Backbone; Disagree and Commit
  14. Deliver Results - what company would avoid results?
  15. Strive to be Earth’s Best Employer - what company would strive to be the worst employer?
  16. Success and Scale Bring Broad Responsibility - what company would proudly shirk responsibility?

As a heuristic of substance versus optics, consider which of your company's values pass the opposite test demonstrated above.